MAVRK Fly Fishing
Launching MAVRK's Stinger (a unique streamlined fly fishing line-holder) from brand development to social awareness to ecommerce sales started with a Kickstarter Campaign during the California Covid-19 Lockdown. The campaign and pre-launch website met its goal of awareness and achieved 139% funding to help production. The post-launch e-commerce site was developed to market and sell both types of Stingers. Over 150,000 fly fisherman were touched in the launch!